Seniority: Lead · Location: Argentina · Work model: On-site · Employment type: Full-time
About the company
Our client is an English-language financial comparison platform focused on the U.S. market and personal finance. The platform helps consumers explore and compare loan providers, understand lending products, and make informed borrowing decisions. Its content covers lender reviews, loan comparisons, educational guides, personal loans, credit scores, interest rates, borrowing options, and related financial topics. This is an opportunity to contribute to content that supports consumers making important financial decisions.
About the role
The Content Lead will take ownership of content production and editorial quality for a U.S.-focused financial comparison platform. This hands-on leadership role combines editorial judgment, SEO expertise, team management, and process development to improve content quality and organic visibility. You will lead content writers and editors while collaborating with SEO, marketing, and product teams to improve the user experience and support business growth.
What you'll do
- Develop and execute a content strategy aligned with SEO objectives, audience needs, and business goals.
- Plan and maintain editorial calendars, prioritize content initiatives, and manage production deadlines.
- Identify content opportunities through keyword research, competitor analysis, search intent, and performance data.
- Collaborate with SEO specialists to develop content briefs, optimize existing pages, and improve organic visibility.
- Oversee the creation, editing, and publication of high-quality English-language content.
- Review articles, lender profiles, comparisons, landing pages, and educational resources for accuracy, clarity, structure, and consistency.
- Ensure content accurately represents financial products, including APRs, fees, eligibility requirements, loan terms, and other important conditions.
- Establish and maintain editorial guidelines, style guides, quality checklists, and fact-checking standards.
- Ensure content follows SEO best practices and Google's E-E-A-T principles, particularly for YMYL topics.
- Maintain a consistent editorial voice that balances readability, credibility, and conversion objectives.
- Oversee regular content audits, updates, and improvements to existing pages.
- Lead, mentor, and support content writers and editors.
- Assign tasks, provide actionable feedback, and ensure consistent editorial standards.
- Establish efficient workflows for content briefing, writing, reviewing, fact-checking, and publishing.
- Monitor team performance, workload, productivity, and deadlines.
- Support onboarding, training, and development of content team members.
- Identify opportunities to improve production efficiency without compromising content quality.
- Monitor key content metrics, including organic traffic, search rankings, engagement, and conversion performance.
- Use analytics and SEO insights to identify underperforming content and prioritize improvements.
- Evaluate content effectiveness and recommend data-driven changes.
- Collaborate with SEO, marketing, and product teams to improve the overall user experience.
- Provide regular updates on editorial performance, completed initiatives, and improvement opportunities.
- Proactively identify problems, propose solutions, and follow through.
- Balance content quality, productivity, search performance, and business impact.
Must-have
- 5+ years of professional experience in content writing, editing, content marketing, or digital publishing.
- 2+ years of experience leading or managing writers, editors, or content production teams.
- Advanced English proficiency (C1–C2), with exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO content principles, including search intent, keyword optimization, content structure, and internal linking.
- Proven ability to plan, produce, and improve high-quality, search-optimized content.
- Experience developing editorial processes, managing deadlines, and maintaining quality across multiple contributors.
- Excellent research and fact-checking skills, with exceptional attention to detail.
- Ability to use data to evaluate content performance and identify improvements.
- Strong communication, organizational, and leadership skills.
- Confidence working with CMS platforms, editorial management tools, and AI-assisted content workflows.
- Ability to work on-site in the Argentina office.
- A proactive, strategic, process-oriented, and results-driven approach.
- Strong editorial judgment and the ability to distinguish genuinely useful, credible content from generic or superficial writing.
- Ability to lead by example, provide constructive feedback, develop writers, and handle complex editorial tasks personally when needed.
Nice-to-have
- Experience in personal finance, consumer lending, fintech, or financial comparison/affiliate websites.
- Understanding of the U.S. lending market, including personal loans, APRs, credit scores, loan eligibility, and lender comparison practices.
- Familiarity with Google Search Console, GA4, Ahrefs, Semrush, or similar SEO tools.
- Experience optimizing high-intent commercial content, lender reviews, and comparison pages.
- Knowledge of financial content compliance considerations, editorial independence, and affiliate disclosures.
- Experience with WordPress or similar content management systems.
- Experience incorporating AI tools into editorial workflows while maintaining factual accuracy and high-quality standards.
What's offered
- The opportunity to take ownership of content production and editorial quality for a U.S.-focused financial comparison platform.
- The chance to shape scalable editorial processes and improve the quality, credibility, and performance of high-impact financial content.
- A hands-on leadership role combining content strategy, SEO, editorial judgment, and team development.
- Collaboration with SEO, marketing, and product teams on user experience and business objectives.
- The opportunity to work on content that helps consumers understand lending products and make informed borrowing decisions.
- On-site work in Argentina.
- Full-time employment.
Hiring process
- Intro call with our recruitment team
- Interview(s) with the hiring team
- Offer