Seniority: Mid-level
About the company
Our client is a U.S.-based software company serving the computer software market. Founded several years ago, it has grown to a team of approximately 250 employees. This is an opportunity to contribute to an established technology business with an international market focus.
About the role
The Middle Outreach Specialist will support link-building and digital outreach campaigns from concept through reporting. This role combines campaign ideation, domain and contact research, personalized communication, negotiation, and performance tracking. The position offers the opportunity to work with SEO, content, and outreach processes in a software-focused environment.
What you'll do
- Generate new campaign ideas and test hypotheses.
- Source domains for guest posts and link insertions.
- Evaluate domains based on metrics and relevance.
- Find and verify contacts using dedicated tools.
- Write campaign email templates, personalize outreach, and run A/B tests.
- Automate outreach sequences, manage replies, negotiate, and follow up.
- Select guest post topics and conduct keyword research.
- Write content briefs for copywriters.
- Monitor placed links.
- Handle reporting and invoices, and maintain working spreadsheets.
Must-have
- English proficiency at B2 level or higher.
- At least one year of experience, a solid understanding of the outreach process, and a track record of real placements.
- Experience with outreach platforms such as BuzzStream, Pitchbox, Woodpecker, or similar tools.
- Experience with contact discovery and verification tools such as Snov, Hunter, Apollo, or similar tools.
- Experience with SEO tools for donor site analysis, such as Ahrefs, Semrush, Similarweb, or similar tools.
- Proficiency with Google Sheets formulas and filters.
- Understanding of the difference between white-hat and grey-hat practices and the risks they pose to a project.
- Attention to detail, a systematic approach, and the ability to meet deadlines.
Nice-to-have
- Experience in SaaS or B2B niches and in U.S., U.K., or European markets.
- Experience in digital PR, HARO- or Connectively-type platforms, and unlinked mentions.
- Hands-on experience with AI tools.
What's offered
- The opportunity to join an established U.S.-based software company.
- The opportunity to work on outreach campaigns connected with SaaS and B2B markets.
- Exposure to international markets, including the U.S., U.K., and Europe.
- A role spanning campaign strategy, SEO research, content planning, outreach, negotiation, and reporting.
Hiring process
- Intro call with our recruitment team.
- Interview(s) with the hiring team.
- Offer.