Hashi launches Chile operations with $4M funding and 500+ regional clients
Argentine AI video generation startup Hashi has opened operations in Chile following a $4 million Series A funding round. The move marks a significant expansion into one of Latin America's most competitive corporate markets, requiring new technical and commercial hires.
Founded in 2023 by Gonzalo Waisman and Tomás Ferreira, Hashi has grown rapidly. In March 2025, the company reported just over 100 clients across nine countries. Today it operates more than 500 clients across 18 countries in 12 industries. Investors in the Series A include First One Capital (United States), Brasil Venture Capital, and Utec Ventures (Peru), alongside Chilean entrepreneur Salvador Said and more than 25 angel investors from Rappi, DHL, Ripio, G4S, Lazo, and Bantrab.
The platform creates AI-generated videos using hyperrealistic avatars, synthetic voices, and automation tools. Clients including PepsiCo, Hyundai, and Pollo Campero deploy the technology across marketing, sales, internal communications, training, and customer experience.
Camila García will lead the Chilean operation as Country Manager, focusing on corporate market development and strategic partnerships. The commercial strategy targets large companies in banking, financial services, retail, automotive, insurance, and real estate, where communication personalization and process automation present clear opportunities.
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How AI-driven content automation reshapes hiring and talent needs across Chilean sectors
Hashi's expansion reflects a broader shift in how enterprises structure content production, customer engagement, and internal training. The platform's core strength lies in automated workflows that create, adapt, personalize, and distribute content at scale, not simply generate individual video assets.
Companies can use existing databases to automatically generate hundreds or thousands of personalized videos, adapting variables such as client name, product, or offer, then distributing them via WhatsApp, email, or SMS. This capability directly affects workforce planning in marketing, customer success, and sales enablement roles.
For employers building tech talent teams in Chile's growing AI ecosystem, Hashi's entry signals increased competition for machine learning engineers, workflow automation specialists, and technical product managers who can integrate AI tools into enterprise systems. The company's focus on banking, retail, and automotive suggests demand for professionals combining technical AI expertise with vertical knowledge.
Traditional content production roles are evolving toward oversight, strategy, and quality control, while new positions emerge around AI workflow design, personalization logic, and cross-channel distribution. Chilean enterprises adopting platforms like Hashi will need talent capable of defining business rules, managing data integration, and measuring ROI across automated campaigns.
García noted that Chilean companies are exploring AI potential but struggle to translate technology into concrete business value. This gap creates demand for change management professionals, training specialists, and business analysts who can bridge technical capabilities with operational needs.
GENTY's building tech talent teams in Chile's growing AI ecosystem guide offers additional context for employers planning their next hires. GENTY's how AI automation is reshaping recruitment across industries guide offers additional context for employers planning their next hires.
Scaling AI platforms in Chile: talent acquisition trends to monitor
Hashi plans to consolidate its Chilean operation over the coming months and strengthen alliances within the business and technology ecosystem. The company will participate in EtMday 2026, with Waisman speaking on November 20.
The startup has grown its client base significantly since March 2025, suggesting aggressive expansion ahead. Scaling AI platforms typically requires bilingual customer success managers, enterprise sales representatives with technical fluency, and solutions architects who can customize workflows for specific industry use cases.
For Chilean employers in banking, retail, and insurance, Hashi's arrival intensifies competition for data engineers and integration specialists who can connect AI platforms to existing CRM, marketing automation, and customer data systems. The emphasis on personalization at scale increases demand for analysts who can design segmentation strategies and measure content performance across customer cohorts.
Waisman stated that raising capital from investors across multiple countries accelerated both technological development and regional expansion. This funding model, combining U.S., Brazilian, and Peruvian venture capital with Chilean angel investors, reflects a maturing LATAM startup ecosystem where cross-border talent mobility and remote work are becoming standard.
The Chilean market's corporate sophistication and advancing AI adoption position it as a testing ground for enterprise AI tools before broader LATAM rollouts. Employers should anticipate increased demand for professionals who can evaluate, pilot, and scale AI platforms while managing organizational change across marketing, sales, and customer service functions.