Reuse secures $21M Series A to enter Colombia and scale across LATAM
Chilean refurbished electronics startup Reuse raised a $21M Series A led by At One Ventures, a climate tech and deep tech fund, marking the fund's first investment in Chile. Founded in 2018 by José Tomás Ulloa and Max Sateler, Reuse manages device trade-in programs for major retailers, telecom operators, and electronics brands across the region. Source
The company operates backend infrastructure for trade-ins at partners including Falabella, Coppel, Samsung, Cencosud, Ripley, Claro, WOM, and MacOnline. Reuse uses proprietary software to evaluate device condition, refurbishes hardware, and resells units with a 13-month warranty at prices up to 30% below new devices, according to Startups Latam.
The funding will support Reuse's entry into Colombia, regional expansion, deeper partner integrations, and technology development. The company currently operates in Chile, Mexico, and Peru with 120 employees. Reuse generated $30M in revenue in 2025, double its 2024 figure, and expects to reach $55M in net revenue in 2026.
Mexico now represents 60% of Reuse's revenue while Chile accounts for 30%. The company processes approximately $5M in monthly revenue and targets a run rate approaching $80M annually by December 2026, with a longer-term goal of $500M in revenue by 2030.
Need help hiring?
See the next step after this guide
If this topic is relevant to your team, these are the most useful pages to check next.
How Reuse's regional expansion signals growing tech talent demand in Colombia and Mexico
Reuse's Colombia entry and accelerated Mexico operations will require specialized talent across logistics, software engineering, device refurbishment, and retail partnerships. The business model depends on industrial-scale processing infrastructure combining hardware diagnostics, quality control, inventory management, and retailer integration.
Proprietary software automatically analyzes device condition, verifies component authenticity, and evaluates hardware and software to maintain consistent standards across high volumes. This technical backbone requires engineers familiar with both consumer electronics and enterprise software systems, skill sets in high demand as companies pursue growth across Latin America.
For employers expanding operations in Colombia, Reuse's market entry demonstrates the viability of scaling operations-heavy businesses in the country. Colombia offers a growing pool of logistics and technology talent, competitive labor costs relative to more mature markets, and strategic access to northern South American consumers. Companies entering the market typically need local teams for warehouse operations, last-mile logistics, customer service, and regulatory compliance.
Reuse's Mexico growth, where the country generates a significant portion of total revenue, illustrates the market's capacity to support rapid scaling. Mexico's proximity to device supply chains, established retail infrastructure, and large consumer base make it attractive for electronics and refurbishment operations. Businesses scaling there often require bilingual talent, cross-border logistics expertise, and teams capable of managing relationships with large retail partners.
The refurbished electronics sector demands workers with technical certification, quality assurance experience, and knowledge of warranty management systems. As Reuse deepens integrations with retailers and telecoms, the company will likely need business development professionals, partnership managers, and technical integration specialists familiar with point-of-sale systems and inventory platforms.
What Reuse's growth trajectory means for electronics and logistics hiring in Latin America
Reuse's revenue growth and projected expansion signals sustained hiring across multiple functions. The team will need expansion to support Colombia operations, strengthen existing markets, and build the technology infrastructure outlined in its funding plans.
Logistics and warehouse operations represent immediate hiring needs as Reuse enters Colombia and scales device processing volumes. The model requires receiving used devices from retail partners, conducting diagnostics, performing refurbishment, managing inventory, and distributing refurbished units through retail channels. Each market entry demands local warehouse facilities, trained technicians, logistics coordinators, and quality control staff.
Software development teams will expand to enhance the diagnostic platform that differentiates Reuse from traditional resellers. Engineers with experience in hardware diagnostics, computer vision, inventory management systems, and API integrations will be priorities.
Partnership and business development roles will grow as Reuse pursues deeper integrations with existing partners and adds new retailers, telecoms, and electronics brands. The B2B model requires relationship managers who understand retail operations and can coordinate with partner systems.
For businesses in similar sectors, Reuse's trajectory offers compensation benchmarks and talent competition insights. Companies in electronics, logistics, e-commerce, and circular economy businesses compete for overlapping talent pools. Organizations building operations in Chile recruitment markets should anticipate demand for bilingual operations managers, certified electronics technicians, and software engineers with hardware integration experience.
Reuse's exploration of fintech verticals suggests future hiring in financial services, credit evaluation, and payment systems. If the company launches financing options for refurbished device purchases, it will need compliance specialists, risk analysts, and fintech product managers familiar with consumer lending regulations across multiple Latin American jurisdictions.
The startup's growth validates the commercial viability of circular economy business models in Latin America, potentially spurring similar ventures and increasing regional competition for specialized talent in device refurbishment, reverse logistics, and sustainable electronics management.