Sharpi raises US$4M seed funding to scale B2B sales platform in Brazil

Sharpi secures US$4 million to scale WhatsApp sales platform

Brazilian B2B sales automation startup Sharpi has closed a US$4 million seed funding round led by NXTP and ONEVC, with participation from Clocktower Ventures and MAYA Capital. The investment follows a customer base that has swelled to more than 20 active clients in recent months, creating immediate hiring needs across engineering, sales and operations.

This marks Sharpi's second institutional raise. The company previously secured US$1.2 million in pre-seed funding from MAYA Capital and individual investors including André Street of Stone, Mariano Gomide and Geraldo Thomaz of VTEX, Guilherme Bonifácio of iFood, and Hypersphere.

Founded in 2023 by CEO Kim Rawicz and CTO Alexandre Philippi, Sharpi automates B2B sales processes through WhatsApp integration for distributors and manufacturers selling fast-moving products. The platform connects to sales representatives' WhatsApp accounts, processes orders received via text, audio, images or files, and automatically transfers information into enterprise resource planning systems including SAP, Totvs and Sankhya.

Rawicz framed the funding as addressing a specific operational constraint: rapid customer growth outpaced the company's ability to support new implementations. With the team focused on delivery for existing customers, expansion stalled. The capital enables Sharpi to hire ahead of demand rather than perpetually catching up.

Sharpi's clients include Mantiqueira Brasil, Bold Snacks, Bidfood, Rio Quality, Disdal, Nilo Tozzo and Cayena. The platform has processed more than R$2 billion in transactions and reports contracted annual recurring revenue of US$720,000, with a target of US$8 million ARR by the end of 2027.

Why Sharpi's team expansion signals growing demand for sales automation talent in Brazil

Sharpi's hiring plans reflect how B2B companies in Brazil are restructuring their commercial operations. The startup intends to significantly expand its engineering team over the next six months and add sales and operations staff to support platform delivery and customer onboarding.

The workforce expansion coincides with a technical shift from a sales copilot model requiring human validation toward autonomous AI agents capable of independently handling demand generation, order processing and customer reactivation. Building these systems demands specialized engineers experienced in AI, natural language processing, and ERP integration.

For employers seeking to expand engineering and sales teams in Brazil, Sharpi's trajectory illustrates the competitive talent landscape in sales automation. The company competes with other startups and established enterprise software providers for engineers with relevant technical expertise.

Customer expansion also creates demand for implementation specialists and customer success professionals who understand both the technical product and the operational realities of B2B distribution. Sharpi's platform reduces order-processing time from as much as eight hours to approximately 30 minutes, but realizing that efficiency gain requires teams capable of integrating with diverse legacy systems and training sales representatives on new workflows.

Rawicz, a gastronomy graduate who previously operated a brownie distributor and managed a pastry shop before entering technology, brings an unconventional profile to B2B software leadership. His transition from food service to founding a venture-backed AI company reflects evolving talent pathways in Latin American technology, where domain expertise in target industries increasingly complements traditional technical credentials.

Autonomous AI agents and the future of B2B sales hiring in LATAM

Part of Sharpi's new funding will support development of autonomous AI agents designed to handle sales tasks without human intervention. The company currently operates primarily as a copilot that automates routine tasks but still requires sales representatives to validate actions. The planned evolution toward autonomous agents represents a fundamental shift in how AI tools participate in commercial processes.

This technical direction has direct implications for workforce planning in B2B sales organizations. Rather than replacing salespeople, Rawicz positions the technology as addressing performance gaps within sales teams. He noted that within the same organization, one representative might sell R$400,000 per month while another sells R$50,000, and Sharpi's objective is using technology to reduce that gap and enable more representatives to reach higher performance levels.

For companies evaluating AI and sales automation talent in LATAM, Sharpi's approach suggests a hybrid model where AI handles transactional tasks while human salespeople focus on relationship management and strategic accounts. This division of labor creates demand for professionals who can work effectively alongside AI systems, interpreting automated insights and intervening when situations require judgment or personalization.

The platform's direct WhatsApp integration differentiates it from traditional CRM systems that require manual data entry. Most sales force tools are passive and depend on representatives to update information, whereas Sharpi automates part of the workload and can proactively generate sales opportunities. This architectural difference means sales teams need different skills: less data entry and administrative work, more strategic customer engagement and relationship development.

Sharpi's focus on distributors with telesales teams and recurring, low-ticket sales addresses a market segment Rawicz claims currently has no other specialized tool. As the company scales toward its ARR target, its hiring patterns will offer insight into how fast-growing B2B software companies in Brazil balance technical development, customer implementation, and commercial expansion.