Insi Ventures launches CALL4TECH to connect with AI and automation startups
Brazilian technology firm Insi has opened applications for CALL4TECH, an open innovation program seeking AI and automation startups capable of transforming software development, business process outsourcing, and commercial processes. The initiative represents the first major output from a corporate restructuring completed in June 2026, when the company changed its name from Meta following an agreement with the U.S.-based Meta.
Applications close September 25, with six to ten startups advancing to a Pitch Day on October 19. The program replaces Bring Your SaaS, a predecessor initiative that ran under the Meta Ventures brand. CALL4TECH broadens the scope beyond software-as-a-service models to encompass any technology aligned with Insi's business priorities.
The program targets three specific areas: transforming the software development lifecycle through autonomous agents, copilots, and assisted automation; intelligent operations for business process outsourcing, including autonomous demand resolution and predictive risk monitoring; and marketing, sales, and market intelligence technologies that predict customer churn and automate commercial workflows.
Insi Ventures operates within a newly created Innovation and Partnerships division reporting directly to the executive committee. Mário Lemos, Chief Product and Innovation Officer, leads the division. Before joining Insi, Lemos worked at Accenture and Novartis, where he created the pharmaceutical company's innovation hub in Brazil. He also co-founded Gennie, focused on innovation and digital transformation. Andréia Dullius heads Insi Ventures. She holds a master's degree in innovation from UFRGS and previously served as innovation director for the government of Rio Grande do Sul.
Need help hiring?
See the next step after this guide
If this topic is relevant to your team, these are the most useful pages to check next.
How Insi's open innovation strategy signals growing demand for AI-native talent in Brazil
CALL4TECH reflects a shift in Insi's growth model. According to Lemos, consulting companies have historically expanded by increasing headcount. While Insi intends to grow its workforce, the company now prioritizes increasing revenue per employee. This pivot positions open innovation, startup partnerships, and corporate venture capital as faster and more cost-effective routes to new capabilities than traditional hiring alone.
The implications extend across companies building innovation teams in Brazil. Rather than staffing every capability internally, Insi's model suggests that technology services firms will increasingly combine permanent employees with startup partnerships and external innovation networks. Competition for senior innovation leaders, product officers, and venture-building professionals will intensify, while demand for large teams of mid-level developers may stabilize or shift toward specialized, AI-augmented roles.
CALL4TECH's three focus areas reveal where Insi expects AI to displace or augment existing work. Software development lifecycle tools incorporating autonomous agents and copilots target productivity gains in engineering teams. Intelligent BPO operations aim to automate tasks traditionally performed by large offshore workforces. Marketing and sales automation technologies seek to reduce the labor intensity of customer acquisition and retention. Each domain represents an area where companies are testing whether technology can substitute for or enhance human labor.
For talent professionals sourcing AI and automation expertise across key industries, Insi's priorities offer a preview of skills commanding premium compensation in Brazil's technology sector. Expertise in autonomous agent development, predictive monitoring systems, and churn prediction models aligns directly with CALL4TECH's targets. Companies demonstrating measurable productivity improvements per employee, rather than simply scaling headcount, position themselves for partnerships and investment.
Insi's restructuring also highlights corporate venture capital's growing importance as a talent acquisition and retention tool. By creating a formal Innovation and Partnerships division with direct executive committee access, Insi signals that startup engagement is now a core business function. This elevates the strategic value of professionals who can bridge corporate operations and startup ecosystems, a skill set that remains scarce in Latin America.
What CALL4TECH's three focus areas reveal about Brazil's tech hiring priorities
The domains targeted by CALL4TECH offer insight into where technology employers expect pressure on traditional workforce models. The software development lifecycle category, including copilots and assisted automation, addresses a sector where Brazil has built substantial offshore development capacity over three decades. Tools that increase developer productivity per hour worked directly challenge the economic model underlying much of Brazil's IT services growth.
The intelligent operations focus for BPO reflects similar dynamics. Brazil hosts significant business process outsourcing operations for multinational clients, employing thousands in customer service, back-office processing, and technical support roles. Technologies enabling autonomous demand resolution and predictive risk monitoring aim to reduce labor intensity. Future BPO hiring will likely skew toward data scientists, machine learning engineers, and operations analysts who design and manage automated systems, rather than frontline agents performing routine tasks.
The marketing, sales, and market intelligence category points to a third area of workforce transformation. Churn prediction and commercial process automation target functions traditionally requiring large inside sales teams, account managers, and marketing operations staff. Companies investing in these capabilities are betting that AI can handle lead scoring, customer health monitoring, and renewal forecasting with less human intervention. This will likely increase demand for revenue operations specialists and marketing technologists who can integrate and optimize these systems.
Insi's decision to structure CALL4TECH as an open innovation program rather than an internal R&D initiative carries workforce implications. By sourcing technology externally, Insi accesses specialized capabilities without building permanent teams in every domain. This approach allows parallel testing of multiple solutions, reducing the risk of large, long-term hiring commitments in uncertain technology areas. For selected startups, integration with a company operating across 27 countries and employing 2,500 people offers a path to scale that can accelerate their own hiring and expansion.
The timeline reflects the urgency Insi attaches to this strategy. Companies moving at this pace signal that they view AI-driven productivity gains as a near-term competitive necessity, not a long-term research project. For talent professionals, this compressed timeline suggests that demand for professionals who can evaluate, integrate, and scale AI technologies will remain strong, even as demand for traditional development and operations roles may moderate.